Maurice Lacroix Unveils AIKON Titanium at Exclusive Thailand Event

Maurice Lacroix, Switzerland’s luxury watch brand, hosted a Thank You party to express appreciation to VIP guests and the media, as well as a press conference to launch new watch collections to welcome the end of 2024 with an exclusive campaign, “Maurice Lacroix Special Campaign for Thailand”.
The event was honoured by Stephane Waser, Managing Director of Maurice Lacroix, who flew directly from Switzerland to greet the brand’s VIP guests and give interviews on new Maurice Lacroix collections, which are tentatively set to launch in Thailand on 18 October 2024 at the Maurice Lacroix Boutique on the 2nd floor of Gaysorn Village shopping mall.
Maurice Lacroix was represented by Ravis Haetanurak, Manager of Area Sales Indochina, a key driver in the launch of exclusive projects in Thailand, such as the Benzilla watches in collaboration with Thai artists, and many other ML Club Thailand Edition campaigns for Thailand’s Maurice Lacroix watch enthusiasts. Most recently, the AIKON Mercury Thai Edition of 25 pieces was launched, which has garnered tremendous attention. This remarkable success has positioned Thailand as a promising market for Maurice Lacroix.
In 2025, the brand’s 50th anniversary celebration in Thailand will be launched in grand style to show appreciation to Thai watch lovers and collectors who have supported Maurice Lacroix. Ravis Haetanurak stated, “Thailand is one of the countries where the Maurice Lacroix brand has achieved great success. Many special brand campaigns are also launched in Thailand, such as collaborations with Thai artists including Benzilla, as well as the dynamic growth of the ML Club Thailand, which boasts a large membership of people with a genuine interest in Maurice Lacroix. Another remarkable campaign is the launch of the AIKON Mercury Thai Edition of 25 pieces, which reaffirms the Thai market as a prominent target for Maurice Lacroix.”
In addition, the new collection, the latest AIKON Titanium, has been launched, featuring both matte and polished titanium finishes, which are a combination of grade 5 and grade 2. These unique properties provide lightweight quality, high durability, and are non-allergenic or non-irritating to the skin, offering excellent comfort to the wearer. The AIKON Titanium also includes prominent models in both Automatic and Chronograph versions, as well as the use of shades such as purple and grey, which have recently emerged as trendy tones. 
Stephane Waser also mentioned, “2025 marks a beautiful and interesting milestone filled with amazing surprises. This year, a new watch collection, the AIKON Titanium, is giving fans a sneak peek of new watch models soon to be launched. The latest highlight is the AIKON Mercury Thai Edition of 25 pieces, featuring an exclusive limited edition of only 25 timepieces. Other special campaigns will definitely be launched in Thailand as part of the appreciation programme for collectors and fans of Maurice Lacroix watches, who have been on this journey of success with our brand and have contributed to market growth in Thailand for over 20 years.”
The event also showcased various special editions of Novelties 2024, the latest and soon-to-be-launched collections, for Thai fans to experience before anyone else. Another special activity was the display of famous and rare Maurice Lacroix watches belonging to VIP guests, as a teaser for the grand celebration of Maurice Lacroix’s 50th anniversary in 2025, reaffirming the continued success of Maurice Lacroix in Thailand.